- To strive to ensure an efficient and enjoyable experience with every client interaction
- To work tirelessly to understand our client’s ethos and aims
- To ask ourselves everyday ‘how can we be better?’
- To not accept mediocrity in anything we do
- To treat each other and ourselves with respect at all times
- To be honest and transparent in all that we do
- To build relationships with our clients that last a lifetime
- To always focus on our clients desired goal, not what’s in the paperwork
- To always go further than the extra mile
- To treat our suppliers as partners and share the value they create
- To self regulate – no one is above being questioned
- To share knowledge
- To embrace new ideas and change
- To constantly try to improve with education and training
- To care about new ‘Sidekicks’ welcoming and helping them
- To make decisions that sustain years not days
- To embrace failure and vow to learn from it
- To take our social responsibilities seriously and be proactive always
- To be patient and compassionate with colleagues, clients and suppliers
- To protect the reputation of the company at all times
- To celebrate our victories as a team with passion and pride
- To prioritise our health and our families and support each other to do this